While LTLM campaigned on the possibility that workers at newsagents and other retailers could bring harassment lawsuits as a result of being exposed to the products on the shelves, no suits were pending, and several journalists have tweeted that their requests for the full legal guidance LTLM claimed to have prepared went unanswered."The question of whether they [lads’ mags] are pornography or not is far from undisputed and would likely be a point of contention if a case were to be brought," says Dr Jude Roberts, a researcher in gender and sexuality and a lecturer Birkbeck College.Three are currently in England and the other twenty here are in Ireland." Twitter users were quick to correct her, of course.
In a statement, managing director Paul Williams said: "After 10 years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men's lifestyle sector." Last year the title attracted attention when Co-op demanded that Nuts be distributed in 'modesty bags,' as with hardcore titles in newsagents, following a campaign to big retailers by a new group called ‘Lose the Lads' Mags’ (LTLM).
Nuts refused and Co-op declined to continue sticking the title, resulting in a loss of one-third of its newsstand circulation.
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First launched in January 2004 and followed swiftly by rival Zoo only weeks later, has the era of lads' mags come to an end?
The announcement comes from IPC Media, which will be conducting a 30-day consultation with staff and, while it is open to buyers, is expected to end with the closure of both the print magazine and the website.
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Explaining to Daitií Ó Se how many relations she had over this side of the Atlantic, she said: "23 first cousins in the UK.
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